Partnership Sports Betting

Hard Rock Digital Launches Mobile Sports Betting in Arizona


Hard Rock International is now live online in Arizona after signing a partnership deal with the Navajo Nation Gaming Enterprise. The company uses its Hard Rock Digital arm to offer mobile sports betting services in the state.

Hard Rock Digital Online Sports Betting

The new sportsbook offers players 21 years and older a chance to bet on various sports and games via international and domestic categories. Players can log online from anywhere in the state of Arizona to take part.

Download the app on your Android or iOS device and gain instant access to sports betting markets. There is a live section for real-time betting and plenty of markets, including MLB, NBA, NHL, NFL, LALIGA, UFC, F1, etc.

The app includes trending sports leagues, including a game list from each league. Scroll through each option to see what’s on offer, or narrow down your choices by selecting a specific league. On top of betting options, the app also includes promotions and rewards for each member.

Marlon Goldstein, the executive managing director and chief executive for Hard Rock Digital, commented on the new launch by stating: “Arizona has a rich sports culture, and we’re proud to enter the state with our great partners at Navajo Gaming. We’re excited to debut our new platform, which players of all experience levels will appreciate for its ease of use, unique features, and robust gaming options.”

More Details on Hard Rock’s New Partner

The launch comes just a few months after Hard Rock announced its new partnership with the Navajo Nation Gaming Enterprise, a division of the Navajo Nation. The Navajo Nation currently operates five gaming facilities, with Arizona and New Mexico options.

Properties operated by the Navajo Nation include Flowing Water Navajo Casino, Northern Edge Navajo Casino, Fire Rock Navajo Casino, and Twin Arrows Casino Resort. Each facility offers premium gaming options for players of all types.

Brian Parrish, the interim chief executive for Navajo Nation Gaming Enterprises, commented on the new partnership, stating that the tribe expects great opportunities to cross-market with the Hard Rock brand with the quality mobile platform.

Sports Betting Performance in Arizona

As Hard Rock enters the Arizona online sports betting world, the state shows excellent promise in setting up a booming wagering market. The industry is still relatively new, and earnings reports are coming in slowly. So far, what we have seen is remarkable.

A few weeks ago, the Arizona Department of Gaming revealed the January bet totals. For the month, bettors wagered almost $564 million. Most wagers in the state are placed via apps, so Hard Rock should do well getting started in Arizona.

At the time, only 12 online operators and two land-based facilities were in business. Over $40 million was generated in earnings for January after taxes. Operators provided over $20 million in free wagers, so technically, the state only taxed $19.6 million.

So far, the top operators in Arizona include DraftKings, FanDuel, and BetMGM regarding mobile earnings. DraftKings came in first with over $173 million wagers. FanDuel was a bit behind in second with $149 million, while BetMGM generated over $120 million in wagers.

FanDuel was the big winner, taking over $7.9 million in January as far as earnings are concerned. DraftKings was not far behind with $6.6 million. BetMGM came in third place with a little over $2 million in earnings.

As new operators like Hard Rock enter the industry, we expect that overall handle and revenue totals will increase. It will also create more competition. It will be interesting to see if the top operators maintain their top positions or if someone else will take the lead.

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